Hi, there!

Here’s a little bit about myself.

Spanish and Puerto Rican.
First-generation college graduate.
Based in New York (13+ years).

Growing up in Spain, I rarely saw people who looked like me reflected in the media. It wasn't until I moved to New York that I experienced what it truly feels like to see yourself represented.

That perspective, combined with inspiring mentors, a life-changing semester abroad in Thailand, and countless opportunities to learn, led me to fall in love with advertising.

I was drawn to its ability to challenge perceptions, shape culture, and tell stories that help people feel seen.

I’m 10 years in but I’m just getting started.

Currently:
Strategy Director
at the community

  • I’ve always been passionate about understanding people, who they are and how they feel. Everyone has unique story and perspective that deserves to be heard and understood!

    As a strategist, that’s what I have to do everyday. Whether it’s the consumers that we’re trying to speak to or the team I’m working with - I have to actively listen, uncover interesting information and connect it all together - and I love it.

  • Passionate. Curious. Empathetic. Hard Working.

  • Plan where I’m travelling next. As you’re reading this, I’m probably planning my trip to country #35.

    I also love anything related to the arts - museums, concerts, live poetry, you name it.

  • Becoming a homeowner in 2021- I’m an official Brooklynite.

    Oh and being a plant mom, of 18 plants to be exact!

  • Being an Art Curator and curating my own art exhibit—how amazing would it be to tell stories through art?

HIGHLIGHTS

The Advertising Club of New York
Hispanic Heritage Month
Rockstar Award

Little Black Book
Moving The Needle
Interview/Feature

Effie Effectiveness Academy
Effie Marketing Effectiveness Certificate

Effie Effectiveness Awards
First Round Judge
2024 & 2025