Partner with client on business strategy development, defining the key elements of their Brand House - the brand fundamentals that will inform how a brand manifests across business and marketing touchpoints (purpose, vision, personality archetype, etc)

Brands: Aveeno, Lovet Pet Care

Lead strategic approach across both brand- building initiatives and product-led campaigns - strategy informed by existing and emerging consumer and cultural insights, brand understanding and category activity.

Brands: Ad Council, Kroger, Neutrogena, Aveeno, Pure Leaf

Development of yearly social strategy: Using social listening and qual research to establish content themes, TOV, messaging pillars and platforms that deliver to audience needs.

Brands: Aspen Dental, Cotton

Develop consumer journey maps and communication frameworks for 360-degree campaigns, collaborating with IMC partners to ensure execution across multiple touchpoints

Brands: Kroger, Royal Canin, The Aspen Group

Develop and execute strategic cross-channel media plans - strategy informed by consumer insights and media behaviors as well as category and business context.

Brands: Samsung

Conduct quantitative and qualitative research projects - establishing research themes and objectives, designing survey and discussion guide as well as moderating interviews.

Brands: Kroger, Ad Council, Neutrogena, Aveeno, Cotton

Responsible for planning and coordinating event execution - from event set up, to schedule/timing and staff planning.

Brands: BET Networks, TheCalloutsNYC